Elevating the identity of SERAPHINA, a beauty therapy practice, required a strategic yet playful approach. My solution was meticulously crafted to embody a friendly, upbeat, and approachable persona enriched with a distinct personality. The modular design of the logo allows for versatile applications, showcasing the brand's playful essence. A vibrant and inviting colour palette further enhances the brand's dynamic character, ensuring a visually compelling representation.