In conceptualising the new logo, my primary focus was to instill qualities of inclusiveness, connection, approachability, and communication. Domestic Violence NSW (DVNSW) serves as a non-government peak body supporting domestic and family violence services in New South Wales. The previous brand mark lacked a visual representation of the organisation's strengths, particularly its vital role as active listeners to members and advocates to decision-makers.

 

The design incorporates the organisation's initials to signify its capacity for two-way communication. Inspired by blue skies and a touch of green, the colour palette conveys a blend of empathy and strength, reflecting DVNSW's leadership with authority, authenticity, and a sense of safety. This design aims to resonate with members, as well as key stakeholders in governments and corporate organisations.